UM/AM (أمم), an Arabic word, symbolizes nations, communities, or in our case, brands. UM/AM is a portfolio of a journal & curated shopping platforms:
the minimal stylist
,
the curated apartment
,
the man aisle
, and
MuSha
.
We think minimal in
c
o
l
o
u
r
s
of creativity, passion, and life.
2016
the minimal stylist
life/style
2019
the curated apartment
homeware
2020
the man aisle
menswear
2023
MuSha
baby & kidswear